Brand Momentum Does the Selling. You Focus on Your Work.

Yes — the report is completely free for qualified brands. We do this because we believe in showing value before asking for a commitment. The report takes real work on our end: we research your brand, your market, your competitors, and your audience. If there's a fit, we'll show you exactly what a campaign would look like. If there isn't, we'll tell you that too.

The report is a high-level intelligence snapshot of your brand in your market. It covers your current brand positioning, your target customer profile, your competitive landscape, and the opportunities we see for reaching the right households through streaming TV. It's designed to be the foundation we use to build your campaign — not just a PDF you file away.

We review your submission and build your Brand Momentum Report within 1–2 business days. Then we schedule a call to walk you through what we found. We'll show you your market opportunity, what a campaign targeting your ideal customer would look like, and what kind of results brands in similar positions have seen. There's no pressure to move forward — the call is about the data, not a sales pitch.

CTV stands for Connected TV — the streaming platforms people watch on their actual televisions. Think Hulu, Peacock, ESPN+, Tubi, Pluto TV, and 30+ others. When you advertise on CTV, your commercial plays during shows and movies on these platforms, just like a traditional TV ad — but with one major difference: it's targeted. We can reach specific households based on location, demographics, buying behavior, and more. You're not buying a timeslot and hoping. You're reaching the exact type of customer you want, in your market.

OTT (Over-the-Top) is the broader category — any video content delivered over the internet, bypassing traditional cable or broadcast. CTV is OTT watched on a connected television screen. The terms are often used interchangeably, but the distinction matters for placement: CTV ads run on the big screen in the living room, which tends to drive stronger brand recall and higher completion rates than mobile or desktop placements. Both CTV and OTT placements are part of what we manage through the Brand Momentum Engine.

Element 7 is a Seattle-based video production and media company with over a decade of experience producing commercial content for brands like Amazon, Comcast, Boeing, T-Mobile, and Costco — and regional businesses that want to compete at that level. We're not a traditional ad agency. We're the crew that shows up, shoots your commercial, places it on streaming TV in your market, and hands you a monthly report showing exactly what it returned. We built the Brand Momentum Engine specifically for local and regional brands who want national-quality campaigns without a national-sized budget.

We don't publish pricing because every campaign is different — it depends on your market size, production scope, and media spend goals. What we can tell you is that the Brand Momentum Engine is designed for brands that are serious about growth, not businesses testing the waters with a $500/month budget. The report call is where we get into specifics. If the numbers don't make sense for your situation, we'll tell you that directly.

Facebook and Google put your ads in front of people who are scrolling or searching — high-distraction environments where your ad competes with everything else on the screen. CTV puts your ad in the living room, during the content someone chose to watch. Completion rates for CTV ads are significantly higher, and brand recall is stronger because viewers are in a lean-back, full-attention mode. Combined with the audience targeting we build from your Brand Momentum Report, CTV lets you reach the right household with the right message at the right moment — and prove it with data every month.

Every month, you receive a report showing exactly what your campaign delivered: impressions, reach, frequency, website visits, leads, and cost per acquisition. We track everything from the moment someone sees your ad to the moment they become a lead or customer. This data doesn't just tell you how last month went — it drives how we optimize next month's campaign. Most clients say the ROI reports are the moment they go from nervous to confident about the investment.

No. Video production is part of what we do. Your campaign starts with the Brand Momentum Report, and if we move forward together, we script, shoot, and edit your commercial as part of the Brand Momentum Engine. We handle everything from concept to placement. If you already have existing footage or brand assets you want us to work with, we can do that too.

Yes. We work alongside existing marketing firms, web teams, and internal marketing staff all the time. The Brand Momentum Engine is a specialized layer focused on CTV production and placement — it doesn't replace your SEO agency or your social media team. We can share data, coordinate messaging, and integrate with whatever tools you're already using.

Most clients see meaningful brand lift and measurable reach within the first 30 days of a campaign going live. Leads and direct conversions typically build over 60–90 days as your ad reaches the same households multiple times (frequency is a big driver of response). The monthly ROI reports give you a clear picture of what's building and at what pace.