Social Zinstancing

Element 7 Productions

Jan 30, 20213 min read

This weekend Element 7 is taking part in producing a live show for a topic near and dear to our heart: Wine.

New York Wine Events partners with ZAP to create one of the biggest virtual wine tasting events to date: Zin Ex, The Social Zinstancing Experience. With over 40 different participating wineries spread across live presentation panels and virtual booths, we can't think of a better haven for connoisseurs and wine enthusiasts. What's the best part? The tasting room is now also your living room!

Element 7's Involevement

To serve as the cornerstone of our session we utilized Livestream. In this amazing live switching program we were able to manage all our outputs, switch between live panel sessions and pre-recorded sponsor commercials, and add professional lower thirds, graphics, and slates, all while completely remote. Element 7 Productions is based in Seattle, WA. Our host is in New York, NY. Our client is in Los Angeles, CA. And we have panelists calling in from all over the U.S., with one special guest streaming internationally from Italy.

To manage our panelist feed we routed a Zoom call through Livestream, and were able to add and remove guest speakers as vineyards and sessions cycled throughout the day. This type of approach gives our speakers a familiar and casual space to present and converse for their countless viewers.

Using Vimeo as a stream host, we're able to extend out to embed streams in any destination site, including Facebook and Instagram Live. For this convention, we streamed simultaneuosly to both Facebook pages for New York Wine Events and ZAP, Vimeo, and their custom Event Hub page. Viewers are able to join and comment on any platform, from anywhere in the world, ensuring they are an active and involved part of your event.

The Selection

This tasting session is all about the Zin! Live group sessions are being streamed all weekend long for you to join and learn about Zinfanel specialized Vineyards around the Califrornia wine regions.

So far we've explored top notch vineyards from Paso Robles, North Sonoma, Dry Creek Valley, and Napa Valley. As a special guest, the event even saw participation from Gregory Perrucci, owner of Feline Accademia del Racemi all the way from his vineyard in Italy. There's plenty more to come tomorrow and new tastings and conversations hosted by New York Wine Events every month.

Here is the weekend's full itenerary listed below. You can get an insight as to the scope of our production, and see which informative sessions you want to hop in to! Cheers!